Borsalino a Pitti Uomo
01:09Behind the scenes of hat brand Borsalino’s presence at Pitti Uomo. Produced for Filmmini, the web division of Milan-based production company Filmmaster.
My role Camera work and editing

RUBEDO FILMS / GIOVANNI FORTUNATO
A personal perspective.
To bring your story to life.
01 / PORTFOLIO
Stories, products, people.
A different approach for every project.
Behind the scenes of hat brand Borsalino’s presence at Pitti Uomo. Produced for Filmmini, the web division of Milan-based production company Filmmaster.
My role Camera work and editing
A web commercial introducing a pet fair in Milan. Produced for Fattore Pet, the pet-focused division of Milan-based agency FattoreMamma.
My role Camera work and editing
Coverage of the launch press conference and behind-the-scenes footage of the physical advertising campaign. Produced for Hyperbox in Lugano, Switzerland.
My role Camera work and editing
The first episode of a podcast/show produced for Intech Automazione Srl, an industrial automation company based in Lurago Marinone, in the province of Como, Italy. The format brings together a company partner’s passion for rock music and topics from the world of industrial automation.
My role Directing, camera work and editing
With camera operator / DOP Mattia Campo.
A commercial for a crowdfunding campaign, filmed in Zurich. The project won the Man’s World Schweiz GO! Startups Challenge in 2018.
My role Camera work, editing and sound mixing
A corporate film celebrating Italiana Ponti Radio’s 40th anniversary.
My role Camera work and editing
02 / WHAT I CAN CREATE
We start with your message and your audience.
Then we find the format.
Tell the story of your business, introduce a product or shape a campaign. With visuals built around your message.
Give people and their expertise a voice. Filming and editing full episodes, with short clips to share.
Short films and vertical videos, created for your channels or drawn from a larger production.
Capture an event, document an experience and tell a story through the people who live it.
Need to shoot in Italy? I can be your local camera operator and second-unit partner, capturing additional scenes, interviews and supporting footage in line with your production’s brief and visual style. We can coordinate directly in English.
One-to-one training for photographers and professionals, and workshops for businesses and small teams. Online lessons and practical sessions covering camera settings, filming, editing and the basics of colour grading. Each programme is tailored to your goals and the equipment you use. Let’s plan your training
03 / BEHIND THE CAMERA
At four, I wanted to amaze my family with a magic trick. Today, I look for that same sense of wonder through film.
At eighteen, I picked up my father’s camcorder and turned a visit to a botanical garden into a little story. Hearing my family laugh, I realised I had found another way to express myself.
I started at a small television station in Milan, filming and directing live broadcasts. Studying cinema then taught me that a camera can do much more than record reality: it can offer a way of seeing it.
I’m a documentary director, and I also make commercials and short films. Through Rubedo Films, I bring that perspective to projects for businesses and people, from the first idea to the final edit.
04 / YOUR NEXT PROJECT
Tell me what you do, who you want to reach
and where your film will be seen. Let’s start there.